It wasn’t long ago that the term “video interviewing” drew a blank, even in recruitment circles. Today it is one of the hottest topics in HR as recruiters increasingly recognise the benefits of this new, effective hiring method to cut time and cost.
It’s great to see more and more stories being published on this subject, but ‘RecruitmentBuzz‘ particularly caught my eye this week with their 10 Articles that show Video Recruitment is the Future. Each article is objectively written and one carries a survey revealing that “63% of HR managers say their company uses video technology to conduct interviews, compared to 14% the previous year”. This is a real testament to video interviews as a smart screening tool for employers.
Of course, there is a wide range of ‘video technology’: Skype which we can all relate to, Facetime (launched by Apple in 2010) and the growing specialist companies that offer recorded live video interviews and asynchronous (one-way) video interviews.
This latter model is arguably the most convenient and time saving as the interviews tend to be much shorter than a live interview and there is no scheduling involved. The employer simply creates the interview online, then emails the link to invited candidates. While candidates have the flexibility to record their interviews in their own time, the employer can get on with other tasks. When convenient, it’s a quick login to the system to watch and evaluate the recorded interviews.
Systems providing the best candidate experience are inevitably the ones that are intuitive with a clean and simple interface.
With the UK now well on the road to recovery, HR teams need to be ready for a surge in hiring new staff. If companies are not already using video interviews as part of their recruitment process, perhaps now is a good time to start.