Empathise with applicants
Candidates hate filling job application forms, whether applying for a position directly on your website or via a job board. Of course employers want to glean information but it shouldn’t be an endurance test. Impersonal recruitment processes can be obstructive and many candidates will simply drop out if you force them through too many hoops.
At the initial stage, applicants may not have emotional attachment to your brand, so simplify your application process to keep them engaged. Take a moment to apply for one of the jobs listed on your site – you might be in for a shock. If the form is long and tedious, perhaps you need to change it.
Don’t rely on robots
Applicant tracking systems (ATS) may seem like a no-brainer for quickly eliminating candidates who don’t have the right skills and experience. But beware, many active job seekers know how to beat the system and embellish their CVs with keywords to pass the first sift. While others, often the more sought after talent, don’t spend enough time on their CV to add keywords that can be searched on by an ATS system. There is no substitute for human judgement, particularly when assessing intangible ‘soft skills’.
Beware of one-click job applications
Most job boards enable candidates to apply for multiple ‘suggested jobs’ at the click of a button. This easy process results in many users clicking the ‘Apply’ button without knowing anything about the employer and/or job. It’s not surprising that so many job applicants are unsuitable. And there are many cases when candidates can’t even remember what jobs they applied for!
Don’t keep candidates waiting
Good candidates have limited time for applying and interviewing. They are busy in their jobs and expect the recruitment process to be straightforward and efficient.
If you are going to phone screen or meet candidates in person, make sure you provide sufficient scheduling options, and bear in mind that many candidates request interviews to take place out of office hours. When candidates come to interview, don’t keep them waiting and don’t drag out the interview process. It could leave a lasting negative impression of your organisation.
Hiring the best
Talent shortage is a big challenge for many employers, so it’s worth revisiting your job application process. Making some adjustments to improve the candidate experience will help you to hire the best.