Archives For September 2014

Article by Rupert Sellers

mobile video interview

What do employers and candidates want to achieve from an interview process? 

Obviously, the right match. But both parties also want a fast process.

It’s fair to say that if a candidate was given the choice: Either being invited to a face-to-face interview or invited to record a video interview for an employer, they would probably opt for the face-to-face.

And so would I.

Unfortunately, it’s often not practical for an employer to meet all the applicants that have passed the initial CV sift, unless there is only a small handful in the selection. Each interview is likely to take about an hour if you factor in the scheduling time and preparation time.

By contrast, an employer can create a video interview, using their own questions, and then email the link to as many candidates as they like – and this process can take less than 5 minutes. The recruiter / hiring manager can then get on with other job tasks whilst the applicants record the interview in their own time. The recruiter is alerted every time a new video has been recorded which can be reviewed whenever convenient on a user-friendly dashboard.

Positive and negative reviews

I have read many articles about video interviewing, most of which are positive. But there are also stories that aren’t so favourable, such as a study last year by DeGroote School of Business in Canada, which featured in a CIPD article in March 2014. DeGroote claimed that using video conferencing for job interviews disadvantages both employers and candidates and that “video conference interviews are not equivalent to face-to-face interviews”.

Let’s put this in perspective. Of course, video interviews are not going to be on par with a face-to-face meeting. They’re not meant to be (and anyone who says you can simulate a face-to-face interview is wrong). Asynchronous (ie pre-recorded / one-way) video recordings should only be used for candidate screening purposes. And once the employer has reviewed all the videos and narrowed down the selection I would absolutely expect the next step to be in-person interviews.

Talking to myself on camera – Weird.

It’s easy to poke holes at the concept of a pre-recorded interview where you answer questions on video – and yes, talking to your mobile device or PC with webcam might seem strange. And some think video is impersonal. But it works and it’s a fast growing phenomenon. This medium is providing considerable value to the employer – and the candidate.

Thousands of candidates have been given the opportunity to showcase themselves on video to employers. In a traditional process, there is too much reliance on words in a CV and many are not given the chance to reveal who they really are. It’s easy for the employer to send an automated ‘regret’ email, but a lot of good talent gets overlooked.

Having been a recruiter for 14 years in the hospitality sector, I have interviewed many candidates who didn’t shine particularly well on paper but had oodles of personality / soft skills and were highly suitable for jobs. On the flip side, I have also interviewed hundreds of candidates who didn’t sparkle as their CVs had indicated.

So before making a judgment from academic studies about whether video interviewing is or isn’t for your organisation, try it and see for yourself how beneficial this tool is for a slick recruitment process. It’s fast and effective which is what both employers and candidates want.

As the CIPD video interviewing article concluded: “For now… the revolution continues unabated.”

You can sign up for a free trial here: www.compactinterview.com/sign-up. It takes 2 minutes and if you want any help we can assist you with creating your interview.