Article by Rupert Sellers
Nobody doubts that technology has had a huge impact on our lives. It speeds up processes and it has transformed the way we gather information and communicate with one another.
It’s staggering how the pace of technological innovations is escalating, but some of the more recent product releases lack purpose and value to the user.
Firstly, let’s look at some key milestones over the last 50 years starting with the desktop PC:
50 years ago: It’s 1964 and the first desktop personal computer is launched by Olivetti
40 years ago: Video games led by Atari become widely available to the general public
30 years ago: Apple’s Mac computer launches in 1984; Microsoft launches Windows shortly after
20 years ago: The internet is gathering pace – There are 623 websites at the start of 1994. Today there are nearly 1 billion websites
15 years ago: The founders of newly launched Google move from a friend’s garage to nearby offices. The business is taking off…
10 years ago: In 2004, a new social network called Facebook is launched. It follows LinkedIn and MySpace which launched the previous year
…While Apple’s iPad is yet to launch.
As sales of tablets overtake PCs, it’s amazing to think that the iPad was actually launched less than 4 years ago.
With revolutionary products such as Google Glass expected to launch before the end of this year, nothing seems impossible. But technology needs to be useful, relevant and straightforward.
Tech geeks need to ensure they don’t create things just because they can. Take the latest smartphones, they’re packed full of features but many of these can be confusing, leaving users with a complicated experience.
Samsung’s Galaxy S4 phone has been criticised for having bloated software and just too many gimmicks.
Yes, you can scroll through pages using eye movement, and move pages with ‘air gesture’ without touching the screen. Pretty amazing stuff, but do they provide any value for consumers? It would seem not, as these features are likely to be removed when the new model is released.
The following incident from a CIPD blogger illustrates how our ability to use technology can fall short of matching the opportunities it offers. Although he’s a big fan of technology generally, he came unstuck in a recent panel discussion on the subject of social media. He used his iPad for his discussion points but incoming emails kept appearing on his screen in front of his notes, completely obscuring what he’d intended to say next. Read the full story here.
As for video interviewing, this screening tool started to build momentum in the US about 5 years ago and it’s now really taking off in the UK and internationally.
Video interviewing is a great concept and it’s an effective way to screen candidates, but it only works well if the system has been designed to provide a good candidate experience. Like smartphones or any other tech tool it needs to be intuitive, uncomplicated and void of gimmicks.
Those that develop technology need to ensure their users can embrace it.